iPad 2.0 could herald the paperless office (at last) - Emphasis

iPad 2.0 could herald the paperless office (at last) iPad 2.0 could herald the paperless office (at last) Printer manufacturers must be getting a bit twitchy about the iPad. Or if theyre not, they should be because it could well make a serious dent in their profits, writes Rob Ashton. Generally, Im in the pro camp when it comes to technology. Ive bought a fair few examples over the years. And although I discarded some once the novelty wore off, others became an integral part of my life. The iPhone could have been invented just for me. I realise that not everyones like this. And even I admit that modern technology is often no substitute for more traditional devices. But in business, technology tends to be adopted wholesale when theres a sound financial reason for doing so. And thats why I think we might see a dramatic reduction not just in paper usage but in printer-toner sales in the next few years. It wasnt so long ago that we used to send documents to each other in the internal mail. Now were much more likely to email them. Yet most people still tend to print them out to read them. Despite the cost and the terrible waste of paper, we still like flipping through the real thing. But the business world may not be far behind the newspaper industry in seeking to cut the use of paper. This is because there are huge potential cost savings to be made if technologists could produce a way of reading onscreen that more people would accept. Influential technology blog Silicon Alley claimed last year that printing the New York Times costs twice as much as sending every subscriber an Amazon Kindle e-book reader on which to read the electronic version. Now universities in the US are experimenting with delivering textbooks this way. Just before the iPads launch, the technology was already there for acceptable forms of electronic reading. The worlds biggest technology show in Las Vegas earlier this year was awash with electronic alternatives to paper. Electronic paper or e-paper, as its inevitably being dubbed, helps overcome objections from people who prefer the look and feel of real paper rather than a chunky electronic device. And documents displayed in this way should be much easier to proofread. But problems with lighting mean that, at present, electronic paper can display only black and white images, as can e-book readers such as the Kindle. Such technology relies on electronically magnetised ink, which also needs good lighting conditions to be readable. The iPads colour screen and LED back-lighting get round these problems. And while some have commented that these cause eyestrain, ophthalmologists have disputed this. Whats more, the iPad electronically reproduces the action of flipping through a document, bringing the experience a step closer to the real thing but without the waste of printing. If the iPhone is anything to go by, it will probably be the second-generation iPads that truly find popular appeal, once Apple have ironed out any post-launch teething problems. But whether e-ink, iPad or iPad 2.0 wins the day, the paperless office may at last be just around the corner. iPad 2.0 could herald the paperless office (at last) iPad 2.0 could herald the paperless office (at last) Printer manufacturers must be getting a bit twitchy about the iPad. Or if theyre not, they should be because it could well make a serious dent in their profits, writes Rob Ashton. Generally, Im in the pro camp when it comes to technology. Ive bought a fair few examples over the years. And although I discarded some once the novelty wore off, others became an integral part of my life. The iPhone could have been invented just for me. I realise that not everyones like this. And even I admit that modern technology is often no substitute for more traditional devices. But in business, technology tends to be adopted wholesale when theres a sound financial reason for doing so. And thats why I think we might see a dramatic reduction not just in paper usage but in printer-toner sales in the next few years. It wasnt so long ago that we used to send documents to each other in the internal mail. Now were much more likely to email them. Yet most people still tend to print them out to read them. Despite the cost and the terrible waste of paper, we still like flipping through the real thing. But the business world may not be far behind the newspaper industry in seeking to cut the use of paper. This is because there are huge potential cost savings to be made if technologists could produce a way of reading onscreen that more people would accept. Influential technology blog Silicon Alley claimed last year that printing the New York Times costs twice as much as sending every subscriber an Amazon Kindle e-book reader on which to read the electronic version. Now universities in the US are experimenting with delivering textbooks this way. Just before the iPads launch, the technology was already there for acceptable forms of electronic reading. The worlds biggest technology show in Las Vegas earlier this year was awash with electronic alternatives to paper. Electronic paper or e-paper, as its inevitably being dubbed, helps overcome objections from people who prefer the look and feel of real paper rather than a chunky electronic device. And documents displayed in this way should be much easier to proofread. But problems with lighting mean that, at present, electronic paper can display only black and white images, as can e-book readers such as the Kindle. Such technology relies on electronically magnetised ink, which also needs good lighting conditions to be readable. The iPads colour screen and LED back-lighting get round these problems. And while some have commented that these cause eyestrain, ophthalmologists have disputed this. Whats more, the iPad electronically reproduces the action of flipping through a document, bringing the experience a step closer to the real thing but without the waste of printing. If the iPhone is anything to go by, it will probably be the second-generation iPads that truly find popular appeal, once Apple have ironed out any post-launch teething problems. But whether e-ink, iPad or iPad 2.0 wins the day, the paperless office may at last be just around the corner.

Choose the best online nursing degree for you

Choose the best online nursing degree for you Are you looking to become a nurse? If so, then congratulations- nursing can be an incredibly rewarding career choice, with lots of options and opportunities available depending on what you’re interested in and where you see your career path heading. Sounds great, right? Sure, but if you’re at the very beginning of your journey to become a nurse, you likely have a more immediate question- how do I choose a nursing degree program that’s right for me?The good news is that it’s easier than ever to incorporate continuing your education and pursuing a degree with everything else you have going on in your life- the number of high quality online nursing degree programs- which typically offer more convenience and flexibility than traditional nursing degree programs- has exploded in recent years and continues to grow. For some, the hardest part in the face of so many choices is to make the right decision. Fear not- use the following information to choose an online n ursing degree program that’s perfect for you.U.S. News World Report recently published an article on how to choose an online nursing bachelor’s program, which features helpful questions you can ask yourself in order to arrive at the right decision. The following key categories will help you arrive at a choice that makes the most sense for you.RequirementsBefore you make a decision regarding an online nursing degree program, you should know what the basic requirements are for admission- and if you meet them. When you’re considering a program, make sure you meet the education and accreditation requirements, including relevant completed coursework, experience, testing, and licensure. Programs may vary, so don’t blindly assume that what works for one program will suffice for all. Bottom line- when you’re choosing an online nursing degree program, you’re going to have to do your homework.CostFor most people, this is a key consideration- how much does the program cost to complete? Often, you can find this information online, but sometimes you may have to contact a school/program directly in order to get complete and accurate information. When contacting the school directly you can also learn about what financial aid options might be available to you. It’s important that you have the full story regarding what a program will cost for you to finish in order to avoid any surprises later on.LocationAnother important issue is location, which might sound strange considering that we’re discussing online degree programs. That said, many programs are hybrid (or blended) programs, which consist of both online and classroom-based coursework. This stands to reason, as nursing is a hands-on profession and some topics and skills are best covered in face-to-face classes. When deciding which program you should pursue, make sure that the online vs. in-class aspects of the program make sense for you.TimelineTime- it’s a p recious commodity that often comes in a too-limited supply in our busy lives. Therefore, you need to make sure that the program you choose to pursue includes options for a complete timeline that makes sense, given your schedule. Some programs are rigid regarding the amount of time you can take to complete all of the required coursework; other programs are more flexible. Make sure that the program you ultimately choose allows you to complete coursework at a pace that works for you.Pursuing an online nursing degree program can be a great career move, but be sure to choose wisely. Use the information provided here to choose a program that meets all of your specific needs.

Business Personal Statement Example | Topics and Well Written Essays - 500 words

Business - Personal Statement Example ven in cities, people have entrepreneurial ideas and may have finances for establishing businesses but organizing resources into a sustainable organization is a challenge. Human resource management is the most significant of the challenge as most organizations lack skills on essential aspects of the management branch. Understanding the need for effectiveness in recruitment, selection, training, development, and retention of employees, for overcoming these challenges, has therefore influenced my interest in human resource management for competence that I can use in my business and to help other organizations. Interaction with one of my cousins is another motivation into business school. His life demonstrates success, not only in his career, but also in his social and political initiatives. He has been able to attract and retain high profile friends, who are also an asset during his moments of need. In addition, he easily influences people around him into his development initiatives an d he attributes the potentials to his competence in management. My passion in business has existed since my childhood. I admired business people and as a child, would simulate running a shop, and even befriended a shop owner for an experience of occasionally helping in his shop. This modeled my academic interest and I was biased towards business education and mathematics. I maintained focus in the two subjects and excelled in them, a factor that develops my confidence into business school because of significant background information. My career and academic goals also support my choice for a course in business school. I plan to establish and run a Human Resource Management Consultancy firm and to be a part time lecturer in the same field, and a human resource management course will establish a basis for my future academic pursuits into the goals. Social entrepreneurship is my other objective that has influenced my desire to join business school. My experience with my family and with

Resentment and the Genealogy of Morals Essay Example | Topics and Well Written Essays - 5500 words

Resentment and the Genealogy of Morals - Essay Example This essay discusses that the concept proves crucial to the sociological and cultural dynamic that pervades modernity. The consequences of this "feeling" are nefarious and multi-faceted. One such consequence allows confidence men or con artists to gain significant leverage and traction in contemporary society. In order to explicate this condition in society, this paper will first examine the theoretical features of slave morality and ressentiment as outlined by Nietzsche. Next, an inquiry into how these phenomena manifest itself in society in such a way to promulgate the appearance of such individuals and the reasons for their success. To this end, a presentation of Herman Melville's work, The Confidence-Man: His Masquerade will be presented in order elucidate the types and operating structures of con artists and confidence games. In conjunction, it will be important to discuss what archetypes Nietzsche defines such as the "Priest," the "Philosopher" and the "Artist" in reference to con artists while simultaneously highlighting the features of the con artists' mark, which will be shown to be the herd. In doing so this paper will show that the techniques con artists deploy in order to become effective are not significantly different from those deployed by Nietzsche's archetypes. It is understood that Nietzsche's genealogical method has been incisively criticized; nevertheless, Nietzsche's program does offer a worthwhile perspective in which to analyze the interplay between the con and the mark. One might question the leveraging of a fictional text, Melville's in order to explicate a real cultural phenomenon, the existence of con artists. Nietzsche's arguments as they are presented offer a mytho-tectonic analysis of the semiotic manifestation of the Slave and Master moralities. Insofar that these manifestations have occurred in society is without doubt; however, the true affectivity of the symbols lies in their ability to manipulate and massage the consciousnesses of individuals in that society and nowhere is the documentation that symbolic manipulation more evident than in the literary efforts of humanity. He articulates more fully the characteristics of Slave and Master Moralities in his work Beyond Good and Evil. They both revolve around their respective abilities to "will to power," this creative/destructive force which drives all human activity. Slave morality and the concept of morality must be understood broadly here to include all kinds of human activity, represent the behaviors of those who are unable to will their own desires directly and must "get around" as it were through subversion and cunning. The essence of Master morality is nobility. Actions are judged by their value or non-value for the master himself. In slave morality, actions are judged by their intention, namely their intention to harm or not harm the slave.

Marginal Concept Essay Example for Free

Marginal Concept Essay Some land might be very good for producing certain crops rich in nutrients and easy to access and work. This land is likely to be used first for any cultivation because the relationship between the cost of producing the crop and the return gained from selling it will be highest. However, land that is not so good will be taken into cultivation if certain conditions allow. These conditions could be a rise in the price of the crop concerned or a means of either reducing the cost of producing the crop (perhaps through a greater understanding of how to maximize crop yield). Alternatively, it could be through some technological development that raises productivity (output per acre) or yield (for example, through breeding, selection and genetic modification). The capital cost of exploiting this resource is very high and at the margin is only worth investment if the return from one extra barrel of oil is greater than the cost of extracting it. The cost of exploiting the oil sands is relatively high. The separation of the oil from the sand is capital intensive, and then there have to be refineries that will process the oil into its constituent parts. Added to this is the cost of reclaiming the land and replanting it. Oil prices are determined by an international market. The demand for oil has been rising in recent years. There is, at the moment, plenty of oil available but the ability of the world to extract oil and to process it is where the problem lies. At present, we simply do not have the processing capacity to refine oil to keep up with the rising demand, which is why the price has risen so dramatically. (There are other reasons, of course concern over Middle East politics, the turmoil throughout the Middle East†¦etc).As the price rises, marginal oil reserves those that exist but are relatively expensive to exploit become viable. It is certainly the case that non-renewable resources remain exactly that non-renewable but as technology develops and as resources become more scarce in relation to demand, the market will lead companies to look to exploit resources that may have been considered impossible to extract or which were simply too costly to produce. It is all down to decisions at the margin. Questions 1. Most of Europe’s coal mines have closed down. There are still large reserves of coal available. Under what circumstances would you envisage businesses opening up coal mines and exploiting these resources? 2. Discuss the relevance of marginal concepts to the destruction of the rain forest. 3. How might an understanding of marginal concepts help to establish strategies to conserve as opposed to destroying natural resources?

Breast Implants, Breast Augmentation, and American Culture Essay

Breast Implants, Breast Augmentation, and American Culture Breast augmentation is rapidly becoming a common procedure among women in the United States. Shows detailing the surgery on TV station such as MTV and VH1 show mothers and their daughters getting implants together and teenage girls thrilled with their new 34-D chests. What most of these shows don't mention are the possible risks and painful recovery that come with the procedure. That breast implants are becoming more and more an accepted part of popular culture raises several questions. Are implants as safe and easy as they seem? Are women getting implants because they expect them to radically change their lives? More importantly, does our culture really believe that breast implants somehow improve a woman's quality of life? There are two kinds of breast implants. Silicone implants, currently under review for re-approval by the FDA, consist of a silicone pouch filled with a silicone gel. Saline implants, currently the only implants available unless a woman is part of a medical trial, are simply a silicone pouch that is filled with saline solution once it is implanted in the woman ((1)). The risks associated with both kinds of implant include implant rupture, capsular contraction (where the scar tissue around the implant tightens), calcium deposits in the tissue surrounding the implant, infection, hematoma, delayed wound healing, a possible atrophy of breast tissue and an increased difficulty for medical professionals when reading mammograms ((2)). Rupture and capsular contraction are fairly common with both kinds of implant, and require that the patient undergo surgery to correct the problem. In fact, about 20% of women who sought breast implants for augmentation,... ...srisks.php 6)FDA Advisor: Ignore Breast Implant Vote, Details the concerns that the FDA advisory board chair has about silicon implants. http://www.cnn.com/2003/HEALTH/11/05/breast.implants.ap/index.html 7)Suicide Risk May Be Lower Than Expected, from the American Society For Aesthetic Plastic Surgery. http://www.asaps.org/press/news-psyc-08.asp 8)Silicone Breast Implants Redux http://www.usatoday.com/news/health/2003-10-03-breast-implants_x.htm 9)Silicone Breast Implants Could Make a Comeback After FDA Hearings, Talks about the rise in the number of breast augmentation surgeries. https://registration.mercurynews.com/reg/login.do?url=http://www.mercurynews.com%2Fmld%2Fkentucky%2Fnews%2Fnation%2F7002595.htm 10)Breast Enhancement For the Modern Woman, Article written by a plastic surgery http://www.breastimplants411.com/articles/modern_woman.htm

Starbucks Corporate Analysis

Mr†¦ Smith Cutbacks is one of America's true success stories and a wonder of today's corporate world. A brand known throughout the world, Cutbacks is a beacon for coffee lovers everywhere. The coffee house phenomenon that started as a dream to come up with the best coffees, best customer service and best coffee experience any coffee lover would appreciate. Cutbacks started as a coffee roasting company with a single store in Seattle Washington, and has come to be one of the most successful companies in the world serving millions.Since its inception in 1971, Cutbacks has been a model for what many aspire to but often come up short. The following is a brief overview of the company's finances, including a comparative and ratio analysis to measure profitability and liquidity. Current Ratio Current ratio Is a common financial ratio to measure the liquidity of a corporation. The short term ability Is measured, of a company to pay the maturing obligations, and meet unexpected need for c ash (Skies, Kismet, , 2011). Current assets divided by current liabilities is the current ratio formula.Between working UAPITA and current assets, current assets is the more dependable formula (Skies, Kismet, , 2011). Two companies may have very similar working capital and yet have drastically different current ratios. For every dollar of the current ratio, depicts how much current assets, per that dollar the company has (Soles, Kismet, , 201 1 The negative fact of the current ratio is that It doesn't explain where the asset is. It can be a large portion in inventory which is not the same as having a complete asset.A dollar in inventory does not pay as quickly as a dollar in ash. Cutbacks current assets are 1 1 ,516. 7 (In millions), and the liabilities is 7,034. 4 (Cutbacks, 2013). The current ratio is 1. 63, for every dollar the asset is 1. 63 for the corporation. Return on Assets This ratio Illustrates how effective management Is at generating profit from the company's assets. Re turn on assets is calculated by dividing net income over total assets and multiplying that figure by 100. Net income and total assets data can be found on the balance sheet from a biblically traded companies ASK report.Return n assets when simplified shows how many additional dollars the company assists generate. Cutbacks return on asset figure Is . 45673. Meaning each dollar in asset generates roughly $. 45 of Income In 2013. By this figure Cutbacks management did a Commonly referred to as return on net worth, this ratio illustrates profitability by how well a company increases the value of common stock holder investments. These increases are typically re-invested in the company or paid in dividends. To calculate ROE net income is divided by common share holder equity and multiplied by 100.Cutbacks ROE figure for 2013 is $1 . 17350. For each dollar invested by common stock holders Cutbacks generates Just over $1. 17. In 2012 the ROE ratio was a whopping $26. 59. A sharp drop in equ ity and an equally staggering increase in liabilities in 2013 lead to both profitability figures to be very low by historical and industry standards for Cutbacks. It would be safe to say that if these events occurred during the start up phase off business they likely would not survive. Inventory Turnover Inventory turnover is an important part of any business.This information illustrates how much capital the company has used in comparison to how much inventory it has sold. Company leaders use this information to make financial decisions. This concept is condensed by Jon Scribbled on Indistinguishableness. Com as â€Å"The inventory turnover rate measures the number of times you have turned your inventory during the past 12 months† (Scribbled, 2014). The formula for the turnover ratio is the cost of goods sold divided by the average inventory. The Cutbacks company leaders use this information as well.

Marketing Plan for Sierra Nevada Brewery

The purpose of this document is to create a marketing plan for Sierra Nevada Brewery (SNB); specifically, developing a plan to expand the product line depth by launching a new product variation that incorporates Sierra Nevada’s traditional ale, with the flavor of blackberry. First, objectives are clearly established, followed by a situational analysis using a SWOT protocol. A market analysis is performed based upon the STP procedure, which directly leads to the marketing strategy. Financial projections are provided, along with strategy to implement the marketing plan, which leads to the final segment; evaluation and control metrics, which will be used to analyze the efficiency and effectiveness of the marketing plan.SNB is a financially strong company, as represented by research and their ranking as the #2 producer of craft beer in the United States. They have positioned themselves as being an elite craft beer producer by using high-quality ingredients, producing esteemed beer s, being socially responsible and ethical, and focusing on a niche market. The need and desire to be innovative, in conjunction with SNB’s goal to have a brewery on the East Coast in order to enhance their supply chain management, led to the proposal to introduce the of Blackberry Ale; their first flavored ale. Since SNB has effectively marketed all of their beers, adding the Blackberry Ale followed a similar strategy.The target consumers are educated, middle-to-upper-middle class professional men that refer to themselves as beer connoisseurs, and revere artisanal brewing. Blackberry Ale will be packaged and marketed as a premier craft beer and placed in urban areas with an upscale atmosphere. Pricing will be set competitively at $9.59 for a 6-pack of 12oz bottles. Based upon research, trends, and SNB’s history, the  recommendation is for SNB to launch Blackberry Ale in the first quarter of 2014, mirroring the grand opening of the new East Coast brewery in North Caro lina. Blackberry Ale is expected to increase SNB’s profitability and value; thereby, helping to continue the increasing strength of the SNB family brand. Marketing Plan for Sierra Nevada BreweryCompany OverviewSierra Nevada Brewery (SNB) was officially founded in 1979, in Chico, California. This small, college-town, located 90 miles north of Sacramento, sits at the foot of the Sierra Nevada foothills, for which the brewery is named after. What makes this brewery unique is its history. Ken Grossman, the founder and master brewer of SNB, started experimenting with homebrew in 1970, under the tutelage of his friend’s father; this is where his passion for brewing beer began to flourish.In 1976, Ken partnered up with Paul Camusi to take home brewing to a higher level. Since hops were scarce for home brewers in the 1970’s, Ken traveled to Yakima, Washington, to obtain whole-cone Cascade hops, which produce a citrus-pine flavor and aroma that makes SNB distinct. SNB is renowned for its illustrious beers, specifically for the hop-forward brewing method, which adds distinctive flavors and aromas to the beers. As the demand for SNB’s esteemed beers rapidly began to outpace supply, Ken expanded into a local warehouse, brewing out of defunct stainless steel tanks that he recovered from dairy farms in California and Oregon. Since 1980, SNB has continued to expand and capture a larger portion of the market share.Objectives and GoalsSNB wants to provide high quality beer to consumers throughout the United States; furthermore, they want to introduce new specialty products, such as flavored beers. With the determination and resources that SNB possesses, they have positioned themselves into becoming the top-rated premium brewery in the U.S. According to McCurry (2012), â€Å"Sierra Nevada is the No. 2 U.S. craft brewer in terms of sales behind Sam Adams. It plans to have an initial capacity of 300,000 barrels and will employ 90† (para. 2). An increasing demand for SNB beer in the Eastern U.S., combined with additional transportation costs has necessitated the establishment of an East Coast brewery.A major objective of SNB is to build a brewery on the East coast,  allowing them to efficiently market their premium beers to include all states east of the Mississippi River, while adding value to the overall organization. McCurry goes on to state: For a decade, Sierra Nevada served eastern markets very efficiently, using a lot of piggyback rail with refrigerated containers. Bottle-aged beer has to be refrigerated, and it's expensive to run across the country, but the company did it very successfully. As the market grew in the East and capacity constraints started to be reached in Chico, it became obvious that what is needed is a new brewery and it should be built in the East to address cost and service issues. (para. 9)The addition of an East coast brewery should strategically position SNB above Sam Adams, therefore claimin g the number one spot in craft beers, and further increasing the SNB brand. Specifically, the objective is to expand their product line and break into the growing flavored ale market. Situational AnalysisSNB holds a relatively strong position in the beer industry. Their strengths are perhaps the organization’s greatest asset. SNB’s state of the art, on-site R&D Department, has positioned them to be an elite brewery, by providing pristine and innovative beers. This allows them to differentiate themselves from competitors. â€Å"The investment in the science of brewing made Sierra Nevada widely regarded as one of the most sophisticated research and quality focused breweries in the world† (Sierra Nevada, 2013, para. 23). Additionally, SNB prides itself as being a progressive-green and socially responsible company; the nation’s largest private solar array provides 1.5 megawatts of electricity, while the on-site auditorium houses community events.Strengths Wea knesses Opportunities Threats On-site R&D #2 craft brewery Expand to the East coast where SNB has a small presence. Intense competition from other craft breweries Strong brand name Small company; limited resources for promotions and advertising Enhance supply chain management Anti-drinking campaigns Green and socially responsible; sustainability One manufacturing location Growing preference of consumers for higher quality craft beers and flavored ales. Health concerns of consumers about beer consumptionOne key element that adds value to SNB is Ken Grossman’s continuous concern for the environment and the community: Their installation of four 250-watt co-generation fuel cells earned them a visit from Governor Arnold Schwarzenegger. They have long had the first largest private installation of solar panels in the nation. They engage in heat recovery, CO2 recovery, water recycling, bought their own cows to eat their spent grains, and they don’t believe in buying carbon off sets.And now, they have a new composting system—all presented with â€Å"again, it’s not the greatest ROI† from Grossman, â€Å"but it’s the way we want to do things around here, it’s part of our story.† (Chang, 2010, para. 4) SNB sets the bar high for organizations in being ethically and socially responsible. Although SNB can save money by cutting corners, they continue to take the high road and focus on the well-being of the community, as well as the environment.Market AnalysisCurrent trends and data indicate craft breweries are gaining market strength. The long term dominance by large beer manufactures is declining. According to Ciccone (2012), â€Å"In 2011, all top 25 craft breweries experienced increases in revenues. Craft breweries recorded 15 percent growth in volume of barrels shipped, compared to a 1.5 percent decrease in the beer industry overall† (para. 2). SNB received second place honors during 2011 in Best-Selling Craft Beers. #2 – Sierra Nevada Brewing Co.Location: Chico, Calif. Barrels Sold in 2011: 858,000 — 9.2 percent increase since 2010 Popular Brands: Sierra Nevada Pale Ale, Ovila Abbey AlesJulia Herz, Craft Beer Program Director for the Brewers Association, stated,  Ã¢â‚¬Å"A light American lager no longer satisfies every taste. Americans have developed a discerning palate, so if it's not world class quality, it won't survive† (Ciccone, 2012, para. 3). The market for craft beers is growing, and SNB is positioning itself to dominate the craft beer market. SNB’s strength is becoming more apparent, as they continue to gain market share every year. Clarke (2012) stated that a 2011 study indicated craft beer grew by 16.3%, the largest growth by any beer category; furthermore, 11% of craft beer’s growth arose from new drinkers in 2010, compared to an astounding 46% in 2011. An import element for SNB to consider it that Millennials account for 46% of new craft b eer drinkers.The market for craft beer continues to grow at a rapid rate; additionally, all of this growth is occurring during difficult economic times. The overall success of SNB can largely be attributed to its marketing strategy. They segmented the market by focusing on beer drinkers in the U.S. market. SNB further segmented the market down to craft beer consumers. The craft beer segment does not include low-income, uneducated, party-oriented beer drinkers. SNB targets male craft beer consumers, as marketing strategies have indicated that targeting woman can have an adverse effect. Clarke (2012) goes on to say that women are apt to project contemptuous ridicule towards beers that are marketed as being women-friendly, especially if the beer is specifically targeted to them.Specifically, SNB targets College educated, middle-to-upper-middle class professional men, ages 21-44 years old that refer to themselves as beer connoisseurs, and revere artisanal brewing. â€Å"By volume, 80% of craft beer was enjoyed by white (non-Hispanic) consumers, over half of them in the 21-44 year age bracket. More than 75% earned at least $50,000/year, and 43% were college-educated Craft beer connoisseurs, as they prefer to be called, savor the distinctive taste and aroma of craft beers† (Clarke, 2012, para. 6). With the target consumer being established, SNB can effectively position themselves.Craft beer connoisseurs are already aware of the prestigious SNB image; therefore, positioning the new craft beer innovation will ensure that consumers perceive the product as a premier, black berry-flavored craft beer, created for the affluent craft beer connoisseur. Marketing StrategySNB’s product, a blackberry flavored ale, is the first flavored beer that  they will produce. â€Å"There are a lot of new flavors out there, and beer drinkers are willing to try brands they haven't tried before because they trust the category, Gatza says.† (McCurry, 2012, para. 62). By offering flavored ale, SNB strategically appeals to its current consumer based, as these consumers will want to try the latest creation, while increasing market penetration by acquiring new consumers who are intrigued by the new product and want to try it.The new product is Blackberry Ale; an amber colored light ale with the subtle flavor and deep notes of blackberry. This premier brew will be packaged in dark glass bottles. Tastings (n.d.) emphatically encourage the use of dark glass bottles, as they inhibit the photochemical effect produced by daylight, specifically, the ultraviolet spectrum, which can create â€Å"off flavors† and degrade the freshness of the beer. Additionally, twist-off crowns don’t protect beer against oxidation as well as pry-off crowns; therefore Blackberry Ale will include pry-off crowns. An adhesive label, containing product information and displaying the illustrious SNB logo, will be applied to each bottle. Finally, the label will display t he brand-Sierra Nevada Blackberry Ale; thereby, using a family name brand strategy. Distribution StrategyBlackberry Ale will be distributed strategically through select retailers as to protect SNB’s premier image, while increasing market penetration: Taprooms Upscale restaurants High-end bars and clubs Gourmet specialty stores Beer and wine bistros Prosperous grocery storesIndirect distribution using established partnerships will facilitate the placement of Blackberry Ale into the selected retailers. This link provides a list of all established distributor partnerships throughout the U.S.: http://www.sierranevada.com/distributors/ Pricing StrategySNB’s price will reflect a premium price as their products are known for being high-quality and in accordance to the product positioning. They already benefit from having an effective pricing strategy; therefore, Blackberry Ale will be priced in-line with SNB’s current beers that are  already on the market, while bein g competitively priced with SNB’s strongest craft beer competition, Sam Adams Blackberry Witbier. Therefore the price for Blackberry Ale will be set at $9.59 for a six pack of 12oz bottles.Promotion StrategyIn order to promote the latest addition to the Sierra Nevada line, a multitude of media and promotions will be used to facilitate the product’s introduction into the market: Advertising PromotionSocial media including Facebook, Twitter, Linkedin, and Google+ Advertising in key magazines: The Beer Connoisseur, DRAFT, Ale Street News, Northwest Brewing News, The Celebrator Beer News, Great Lakes Brewing News, Yankee Brew News, Brew Your Own, Beer Advocate , Ask Men, Maxim, Esquire, GQ, Details, and Sports Illustrated Sales PromotionFree 4oz sample coupons (limited time only-90 days)Free 4oz samples when product is only available on-tap (limited time only) $2.00 off introductory coupons (expires after 90 days)Buy 3, get 1 free (buy any 6-pack of SNB beer, get 1 free 6- pack of Blackberry Ale-90 day promotion) All promotions will terminate after 90 days of product introduction to assess the effectiveness of the promotions and determine future courses of action. Financial ProjectionsThe chart below, provided by the Brewers Association, clearly illustrates the continuous growth of the craft beer industry. Based upon research and the strong financial position of SNB, adding the Blackberry Ale brand to the organization can only increase the profitability and value of the organization. Each time SNB has added depth to the Sierra Nevada line, the company has only prospered financially, and in terms of gaining exposure, which adds value to the organization. Additionally, the community has benefited from SNB’s success, as SNB has been proven to be a strong player in social responsibility.SNB anticipates the production of a new, East Coast brewery in 2014, will support its objectives, and while increasing the profitability of the organization. The ad dition of a second brewery strategically adds value to  the organization as it enhances supply chain management, increases awareness, while potentially doubling production and capacity. it is estimated that after introduction sales of Blackberry will grow, reaching 1% of SNB beer sales after 1 year. Blackberry Ale is expected to break even and become a profitable product, based on expected sales and costs of introduction into the market. Implementation PlanBlackberry Ale has already passed all necessary guidelines established by SNB. As the fourth quarter quickly approaches, SNB will continue its successful strategy of producing Celebration Ale; a highly demanded brand that is synonymous with the holiday season. SNB is fearful that launching Blackberry Ale during this time would conflict with the established and successful release of the seasonal Celebration Ale; therefore, the launch of Blackberry Ale into the market is planned to coincide with the grand opening of the new brewer y, under construction in North Carolina, which is the first quarter of 2014.Evaluation Metrics and ControlSNB has determined it will analyze the addition of Blackberry Ale, ninety days after the launch of the product into the market. All introductory promotions will terminate after ninety days to access the future profitability of adding flavored ale to the brand line. Additionally, Blackberry Ale will be analyzed again each month, for the next three months to determine how the new product sales without added promotions. After six months, a thorough analysis focusing on sales, market share, brand recognition and profitability will be used as evaluation metrics, to determine the profitability, and future of Blackberry Ale.

Classical History

Sappho - Greek Poet in Ancient / Classical History Basic Data on Sappho: The dates of Sappho or Psappho are not known. She is thought to have been born around 610 B.C. and to have died in about 570. This was the period of the sages Thales, considered, by Aristotle, the founder of natural philosophers, and Solon, the lawgiver of Athens. In Rome, it was the time of the legendary kings. [See Timeline.] Sappho is thought to have come from Mytilene on the island of Lesbos. Sapphos Poetry: Playing with the available meters, Sappho wrote moving lyric poetry. A poetic meter was named in honor of her. Sappho wrote odes to the goddesses, especially Aphrodite the subject of Sapphos complete surviving mode, and love poetry, including the wedding genre (epithalamia), using vernacular and epic vocabulary. She also wrote about herself, her womens community, and her times. Her writing about her times was very different from her contemporary Alcaeus, whose poetry was more political. Transmission of Sapphos Poetry: Although we do not know how Sapphos poetry was transmitted, by the Hellenistic Era when Alexander the Great (d. 323 B.C.) had brought Greek culture from Egypt to the Indus River, Sapphos poetry was published. Along with the writing of other lyric poets, Sapphos poetry was categorized metrically. By the Middle Ages most of Sapphos poetry was lost, and so today there are only parts of four poems. Only one of them is complete. There are also fragments of her poetry, including 63 complete, single lines and perhaps 264 fragments. The fourth poem is a recent discovery from rolls of papyrus in Cologne University. Legends About Sapphos Life: There is a legend that Sappho leaped to her death as the result of a failed love affair with a man named Phaon. This is probably untrue. Sappho is usually counted  as a lesbian the very word coming from the island where Sappho lived, and Sapphos poetry clearly shows that she loved some of the women of her community, whether or not the passion was expressed sexually. Sappho may have been married to a wealthy man named Cercylas. Established Facts About Sappho: Larichus and Charaxus were Sapphos brothers. She also had a daughter named Cleis or Claà ¯s. In the community of women in which Sappho participated and taught, singing, poetry, and dance played a big part. Earthly Muse: An elegiac poet of the first century B.C. named Antipater of Thessalonica cataloged the most respected women poets and called them the nine earthly muses. Sappho was one of these earthly muses. Sappho is on the list of Most Important People to Know in Ancient History.

The Freelance Writing Course Is Live †Enroll Today!

The Freelance Writing Course Is Live – Enroll Today! The Freelance Writing Course Is Live Enroll Today! The Freelance Writing Course Is Live Enroll Today! By Daniel Scocco The day has finally come. Our Freelance Writing Course is live, and you can enroll today. It runs for six weeks (this being the first one), covering a wide range of topics related to freelance writing on the Internet. If you like to write and want to explore the  possibility  of making money by doing it online, we recommend that you check the course out. Go to the official page, where you can get all the details and enroll. Over 700 students took the course in previous editions, and the feedback we got was terrific. Below, youll find what some of those students had to say about the course: I just wanted to let you know how much I enjoyed the online course. I have been researching content on how to establish a freelance writing career since earlier this year and your course provided information that I just havent been able to find anywhere else. Thanks for taking the time to develop this in a straightforward and manageable fashion. (Yvonne Smith, United States) What you supplied has far exceeded my expectations, both in content and value for money. I congratulate you on a job well done. (Margaret Huggins, Australia) I really enjoyed the course. The lessons were well structured and had realistic yet challenging objectives to meet, and this helped me absorb the content of the lessons. There is a lot to pack into six weeks, but I view the course as a much longer-term investment in helping me establish a writing career and brand to help with my overall success. (Ian Greaves, United States) Your course is amazing. What I have learned so far has been very helpful, and I have looked ahead at what is still there, and I am amazed at the depth of knowledge you have given me. The downloadable books are a big bonus. I know this course will be the best help I could ever find to becoming a freelance writer. (Janie Fletcher, United States) Enrollment will close this Friday, June 8, so you have only 72 hours to join. (The small registration window is to make sure students will follow the course at the same pace, since we have a private forum where they can ask questions and interact with other members.) Visit the official page, where youll find all the details (e.g., course structure, price, bonuses). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Direct and Indirect ObjectsDifference between "Pressing" and "Ironing"40 Words Beginning with "Para-"

Comparison of todays sport with the characteristics of sport in past Essay

Comparison of todays sport with the characteristics of sport in past times suggests why sport is such a major cultural force both then and now - Essay Example The time period of 1890 till 1920 is marked as progressive era in the history of USA. This was the period when industrialization flourished in the country. However because of industrialization the workload of factories as well as industries also increased which affected the social life of workers of USA. They did not find much time for their extra curricular activities. Owners of industries put their pressures on employees to increase their productivity at any cost (Quandt iii). There were many sports which were played during progressive era. However boxing was one of the most popular games played during that period. There were many people who were interested in this sport. USA’s Black Afro-Americans in particular were very fond of boxing. Jack Johnson the first Black American who achieved heavy weight title also belonged from progressive era of American History. Politics of reach also came into play when White Americans observed that Black people were going to rule on boxing in future. Since Blacks were not recognized as first class citizens in progressive era that is the reason why majority of the conflicts in the sports also arrive because white people often hesitate to play against the people of color. Progressive era is also among one such period where Black American came in positive news in American Press. In USA boxing was mostly played by working class of that time which was sponsored by upper class of the society (Hartmann-Tews and Pfister i ii). Besides boxing baseball was also one of the games which were introduced in progressive era. The introduction of baseball was facilitated by Young Women Christian Association. Football was also among one of the popular sports of that time. It was considered as a college sport, however during this era, football also made its way to schools as well. Soccer, hockey, baseball and boxing all have had their best players in that era. Women also had a major contribution in the development of sports. There

Can socialism be achieved within a capitalist society Essay

Can socialism be achieved within a capitalist society - Essay Example The forces of demand, supply and availability of goods determine prices. As a result, there exists a huge gap between individuals in possession of capital and the ones without. Under capitalism, the government has little control over labour forces (Wu, 2002, p. 56; Yunker, 2009, p. 56). Although socialism idea was noble, its enforcement in a modern capitalist society can prove to be retrogressive rather that progressive (Hancke?, Martin, and Mark, 2007, p. 34). The introduction of socialist elements would prove inefficient and wasteful in a capitalist economy. This owes to the difficulties that arise in the organization of production by socialists. Moreover, socialists remain vague on the manner in which the system should be effectively integrated without harming the more stable capitalist form of governance. Gross misconceptions and indolence of the masses about the intentions of socialism also threaten its practicality (Hancke? et al., 2007, p. 58). In effect, this would challenge the scientific thought of rational conduct over life, which promotes rational economic calculations. Socialism would fail to address scarcity, an economic problem, if introduced in a capitalist society. Scarcity stems from the unlimited wants versus limited resources to meet them. Capitalism solves this problem through the theory of value, which asserts that an individual can only chose a good whose value is appeasing. Preference therefore sets the platform for monetary valuations and prices. Socialists do not value pricing or the determination of prices by economic agents. Without prices, valuations of goods and services would not adequately support satisfaction of wants through expending acquired incomes from specialized division of labour (Watson, and Hassett, 2008, p. 121). Socialism, through its limitation of the absence of fluctuating prices and free markets, would undermine proper use of resources in a capitalist society. It is nearly impossible to imagine a successful societ y that prevents free expression of preferences through a pool of prices. Random and frequent valuations of a resource through the forces of supply and demand are the only sure way of determining whether it is being used effectively to meet human wants. It would be impossible for socialist ideas like these to thrive in a highly competitive capitalist society where only the strong survive (Yunker, 2009, p. 112). While competitiveness in a capitalist society drives civilization, socialist ideas would lead to slow growth. This is because decision making and planning become centralized with bureaucracy standing in the way of development and growth. There is also the aspect of collective effort rather than personal challenge that leaves the society exposed to inefficiency and laxity. There is no place for laxity in a capitalist society as everyone is encouraged to work hard to attain personal development, which often reflects in the overall performance of the economy. Socialists cannot gu arantee adequate service to consumers while maximizing profits compared to capitalists. This efficiency arises from the promotion of private ownership of factors of production, which socialists oppose (Lawler III, 2009, p. 6). Freedom by private owners like proprietors and entrepreneurs to acquire and dispose property sets them on the path to determining true prices that reflect market forces of demand and supply. Through such freedom to calculate and