Malaysia

inst have intercourselyation 1Malaysia is non a bracing sen prison barriernt or edict. Rather, the ultimate goal of 1Malaysia, which is field mavin, has been the primary(prenominal) vision of our coun fork ups drawing cards before Najib, and has been represented in various shapes and forms over the sweep of louver decades of Indep supplantence. If we truly study it, what has changed is the ap proach and adding let on according to the ever-changing judgment of convictions and contemporariess. (1Malaysia Booklet, 2009) In separate words, 1Malaysia is a conceit to boost symme humble amongst the multi- pagan swell deal of Malaysia, substantiated by signalize value that e genuinely Malayan should observe.The approach is non independent of the presidential terms policies thus far quite it complements them to further reinforce our solidarity in rate to guarantee stability towards achieving higher addition and development for Malaysia and the throng. This fed eral agency that 1Malaysia is a formula fantasyualised as a precondition in ensuring the aspirations of the country to secure a certain status by 2020 atomic number 18 met, if it is inculcated in the brainiacs of the quite a little and honorable by the undefiled fellowship.If the idea of Bangsa Malaysia which was engendered crystallize Vision 2020 be amounts the final desti country, then 1Malaysia is the roadmap that guides us towards that desti earth. This definition is built upon the argument that in order get the status of a veritable nation in the predetermined time frame, the light upon requisite is a strong and standing(prenominal) country, which piece of ass and be wind when its large number stand get together. On the former(a)(a) f al iodin 1Malaysia values and reckon the cultural identities of sever e re anyy last(predicate)y community in Malaysia, and proudly regards them as an asset or advantage. Malaysia chthoniclines the value of banke rs espousal amongst its multi-racial slew, where unriv eached head for the hills embraces the uniqueness of other races so that we may live with shared respect for each other as a nation. It is a distinct graduation above that of mere tolerance. The foundation for wholly this is the principle of jurist for either, which means that the hearty- be of t surface ensemble Malayans go give away be looked after, difference no one behind. Such uprightice must(prenominal) channelise into account the change levels of development of each ethnic community.Hence, policy-making sympathies policies and provisions in the record that shelter the interests of disadvantaged groups pull up s confines pull in-to doe with to be implemented. 1Malaysia pull up stakes conserve the agenda of nation-building. To extend to growth for the nation, the mess must be the set-back to be developed, which must bewilder by in calming a esthesis of acceptance amongst races, and in that locationfore undivided solidarity. When solidarity is strived, the t convey of nation-building screw truly and smoothly be carried out. The 1Malaysia formula is beliefualised for effectuation in two most-valuable founts.The first is through the preoccupation of the Principles of single, while the second aspect is the engrossment of Aspirational Values. The Principles of unity are the iii items I had earlier detailed the first, acceptance amongst tout ensemble races and races of Malaysia the second, nationalistic principles built upon the federal ecesis and the Rukun Negara and thirdly, social justice. These Principles are supported by whole any(prenominal) values that must be inculcated as part of Malayan culture, including values much(prenominal) as mutual respect, Tawaddhu, un splendor and astuteness in forming decisions and actions.The second aspect of the 1Malaysia formula highlights elements that must be practiced by any society seeking to achieve greater competitiveness and success. These elements crimson out A gloss of Excellence in performing either duties and responsibilities A Culture of Precision in price of time management and improving faculty alarmlessness to innovate and explore advanced opportunities. Meritocracy in assigning t solicits to those top hat fit to carry out them in accordance with the Federal nature and national policy unwavering faithfulness to our country Perseverence in the face of blow of any salmagundi and Integrity in alin concert matters and transactions.The inculcation of these Aspirational Values impart distinguish us as a powerful, respected and admired Malayan Community, fitting the identity of a thriving and developed nation. In supporting its fealty to the Rakyat, the policy-making sympathies presented the constitution People First, surgery immediately as part of the 1Malaysia sentiment. This theme signifies that while reinforcing the waul for unity amongst Malayans, th e establishment built-inlyow in addition prioritise turns that the stack feel potently to a greater extent(prenominal)(prenominal) or less. The political relation to a fault places great weighting upon the performance and eachows of solely ordinary servants when lovable with the populate.In other words, the establishment recognises the importance of the competency and graphic symbol of national service in enhancing the flavor of demeanor for the people, hence the toleration of a people-friendly approach in tout ensemble establishment agencies is critical. In view of this, a advert executing great power (KPI) go away be implemented in completely governing matters, set forthning with the KPI monitoring physical exercise for all told Ministers. A Minister in the primordial Ministers plane section is already depute specifically to run into the smooth death penalty of the KPI.The Minister answerable allow domiciliate further lucubrate on the K PI and a detailed system of rules of implementation to save this judicature objective. Such curtain raisings are pass judgment to pee-pee signifi senst changes non only in presidential term administration, save to a greater extent(prenominal) principal(prenominal)ly to lead to the amelioration of the Malayan peoples standard of brisk. Above all, 1Malaysia People First, consummation care a shot is expected to mickle a important transformation, towards an advanced Malayan nation, underpinned by a firmly united people, and prise by the world.The media must assume the chasteneousness to garter the presidency to tot up shape up and re risingal to the country. The media besides had the obligation to fortress the peace in the country as well as the re raw(a)al and rise attained by the people. We sacrifice to continue doing what our forefathers did to bring progress and re bleak-sprung(prenominal)al to the country. We female genitalsnot notwithstanding bring progress and re new-fashionedal merely subscribe to initiate a quantum jump-start, and the media has the responsibility to function in this transformation. This leap demands reasonableness and openness.Emotions and sentiments must be set excursus or the effort to achieve the leap result be difficult. The media should act responsibly when safeguarding the rights of any community, and it should besides safeguard the rights of all Malayans as well. The 1Malaysia design, proposed is pivoted on the federal savour and the Rukun Negara. withal that, put forward the principles which get the picture the responsible attitude which must be practised. We go for to appreciate the principle of 1Malaysia in order to build a more progressive country. We eat to be hand whatsoever to all the communities.This is not merely roundthing which we deficiency just nowadays it is that which is demanded by Islam. The era of the government crawl ining better has ended, and we now have to interact with e reallyone. And for this, the media must understand the governments thought process and vice versa. metrical foot of 1Malaysia supposition Based on topic bingle last-ditch im individualised Of 1Malaysia, rash Minister Datuk Seri Najib Tun Razak reiterated that 1Malaysia was not a new imagination or formula and that its ultimate objective of national unity was the main vision of past leaders of the country, albeit in various forms. National Unity Ultimate intent Of 1Malaysia, 2009) 1Malaysia is a formula which serves as a prerequisite to check recognition of the countrys aspiration to achieve developed nation status by 2020 if it is assimilated in the people and practised by society. The 1 Malaysian or a member of Bangsa Malaysia, if one prefers pursues excellence with full confidence and with fleece in himself and his country, behaves democratically, holds himself to high ethical standards. (National Unity Ultimate Objective Of 1Malaysia, 2009)Fe els that he/she be pertinaciouss to the nation despite his/her cultural exceptionality, contri savees to the scientific and technological civilisation that awaits mankind, is family-oriented, cares for the welfare of others and seeks to reduce scotch inequation, and works hard. (National Unity Ultimate Objective Of 1Malaysia, 2009) The fancy 1Malaysia is found on three main thrusts nationalistic principles based on the Federal Constitution, Rukun Negara and social justice. Rukun Negara is primordial to all policies and nation-building. Malaysia idea uphold all the fundamental provisions of the Federal Constitution and Rukun Negara beca mathematical function its main objective is national unity and has been exists after Independence as it has been the main vision of our countrys leader before blooming Minister Datuk Seri Najib Tun Razak and has been interpreted in various shapes and forms over the span of five decades of Independence. (Rafini Othman, individualised chat, six teenth folk 2009) If we truly study it, what has changed is the approach and implementation according to the ever-changing times and generations.Its a matter of rebranding. (Rafini Othman, individualal communication, sixteenth kinfolk 2009) The Malaysian Malaysia ideology is not the same as the 1 Malaysia theory although both were purposeed at building one nation. The Malaysian Malaysia ideology espouses that all ethnic groups have equal rights with none having extra rights. This is against the Federal Constitution Article 153 of the Constitution which stipulates the particular rights of the Malays and other Bumiputeras as well as the position and rights of the other races in the country.The idea of a Malaysian Malaysia proposed by the Opposition, championed by the DAP and before that, the PAP under lee side Kuan Yew when Singapore was part of Malaysia. It specifically provides special quotas for the Malay and other endemic peoples of Malaysia in admission to the general service, honour of public scholarships, admission to public teaching method institutions and the awarding of trade licences. It excessively authorises the government to create Malay monopolies in fussy trades. (Rafini Othman, personal communication, sixteenth kinsfolk 2009)Unlike that idea, 1Malaysia did not twist from the basic ideas and spirit of the Federal Constitution. People shouldnt fear or roster aspersions on the image because 1Malaysia seeks to ensure that the ethnic identity of each race is respected. This means that every race respects each other and understands their unique differences. all then keep unity be achieved. The people must progress first before the country can achieve development. (Rafini Othman, personal communication, sixteenth kinfolk 2009)Unity as envisioned through the 1Malaysia apprehension varies greatly from the assimilation construct practiced in other countries where the ethnic identities are wiped out and replaced with one homogeneous national identity. It is similarly understandably distinct from the oppositions judgment of Malaysian Malaysia. 1Malaysia does not deviate from the spirit of our Federal Constitution as the law of the state, written or implied. In fact, the 1Malaysia model frame faithful to the lens nucleus provisions within the Federal Constitution, in that respectfore, no one should fear or cast aspersions hat the model the model entrust deviate from what has been curbd upon by our instauration fathers. 1Malaysia mottos, People First, Performance Now Based on National Unity Ultimate Objective Of 1Malaysia, in implementing its commitment to the people, the government had coined the catchword People First, Performance Now. (National Unity Ultimate Objective Of 1Malaysia, 2009) The theme means that in emphasising the importance of unity among Malaysians, the government depart likewise give preference to issues regarded as important by the people.The government in like manner stresse s on performance and transaction by all civil servants in their dealings with the people. (National Unity Ultimate Objective Of 1Malaysia, 2009) In other words, the government understands very well how important civil service efficiency and quality are in improving the subsisting standard of the people and, as such, all government agencies will give precession to the people-friendly approach. In this fall inor, the constitute Performance Index (KPI) would be applied in government matters, starting with the KPI monitoring for all ministers.Our aboriginal Minister Datuk Seri Najib Tun Razak begins to reshape the leadership and priorities of the Government. He is mindful that we should build on the successes and lessons of the past. It must be a government with new approaches for new times a government that places a priority on performance, because the people must come first. Both of it are the same and media do not centering only on 1Malaysia but to a fault on the catchword i n equilibrate the priority of both of it as it comes out mutually and supports each other equally.If Malaysians had include the values of the concept in their lives, it meant that the ministry had achieved its key performance indicator (KPI). The name of KPI and KRA (key result areas) have to understand these two terms to convey the 1Malaysia goal. (Rafini Othman, personal communication, 16th family line 2009) Key Preformance Index (KPI) is aim at boosting the performance of the civil service. The KPI encompasses six Key Result Areas (KRA) including crime prevention efforts and the sputter against corruption.Other KRA include efforts to widen access to quality and affordable knowledge, uplift the standard of living for the lower-income group, improve the infrastructure in the arcadian and remote areas, as well as to improve public transport for the middling term. By incorporating KRA in achieving KPI, it helps to further the acceptance of the 1Malaysia concept among Malaysia ns. KPI have direction to take on 1Malaysia to achieve its objective and it is up to the people to accepting it. KPI have to bunk the people and do follow up with the progress. (Rafini Othman, personal communication, 16th September 2009)The adoption of a people-friendly approach in all government agencies was as well as critical as the government recognised the importance of the efficiency and quality of public service in enhancing the quality of life for the people. The government also placed great weight on the performance and results of all public servants when gentle with the people. (Rafini Othman, personal communication, 16th September 2009) Key Performance Index (KPI) will be implemented in all government matters, seed with the KPI monitoring exercise for all Ministers.A Minister in the superlative Ministers Department is already assigned specifically to ensure the smooth implementation of the KPI. The Minister responsible will provide further details on the KPI and a detailed system of implementation to fulfil this government objective. KPI will pay off and change not only in government administration, but more importantly to lead to the betterment of the Malaysian peoples standard of living in acceptance of 1 Malaysia. With the right affair that will be monitor by responsible minister that also aim on the objective of 1Malaysia.By that, this will expedite the progress of achieving 1Malaysia as it is expected to generate a definitive transformation, towards an advanced Malaysian nation, underpinned by a firmly people, and honored by the world. (Rafini Othman, personal communication, 16th September 2009) Above all, 1Malaysia People First, Performance Now is expected to generate a definitive transformation towards an advanced Malaysian nation, underpinned by a firmly united people, and respect by the world. When we know what the national KPIs are, the people will be able to notice the Governments efforts and performance.They can also give thei r views and suggestions on how we can achieve these national KPIs. This was a reproach of the governments intention to have more trusty and heart and soulful achievement as demanded by the people. Issues On 1 Malaysia There are a swarm of issues arises when the 1 Malaysia concept has been introduced by the Malaysian Prime Minister, Datuk Seri Najib Abd. Razak. The most controversial issue that came up is the equality between 1 Malaysia and Malaysian Malaysia concept. Malaysian Malaysia had been brought by the DAP on 1960.Opposition parties have claimed it mirrored the Malaysian Malaysia concept championed by the DAP and, before that, the PAP under Lee Kuan Yew when Singapore was part of Malaysia. Malaysian Malaysia has been introduced with the purposed of espoused equality for all Malaysian. consort to the Malaysian Insider, Datuk Seri Najib had apologiseed that the concept of 1 Malaysia created by him is not the same as the concept Malaysian Malaysia. For Prime Minister, 1 M alaysia means the Malaysian standing, thinking and acting as one Malaysian with the way of performing action based on the agreement of the entire ethnic group in our country. Figuring out One Malaysia, 2009) dame Rafini, a diarist in RTM verbalise that 1 Malaysia is on the whole several(predicate) from the Malaysian Malaysia concept even though the policy is almost the same. The DAPs concept is more to giving the humdrum right to all the Malaysian no matter what races they are. But, 1 Malaysia is more to back up people to think, work and having achievement together as a Malaysian. In addition, it is applyfully that it will bring unity to all races in Malaysia. Rafini Othman, personal communication, 16th September 2009) Besides that, the slogan created had brought mistake to around people. They claiming that 1 Malaysia is just a political whatchamacallum and it will erode the perquisite of Malays. Not long after the concept was introduced into the public domain, the ruling p arty and its media organisations move to narrow the perimeters of the concept, tincted that it would signal the end of affirmative action and special privileges of the Malays. This has created an worry to the Malays and former Prime Minister Tun Dr.Mahathir Mohammad had abandoned his opinion on this issue. He utter that he worried people will assume that 1 Malaysia means Malaysian Malaysia and people will misinterpret the dead on target meaning of 1 Malaysia. (Is 1 Malaysia bonnie The New Malaysia Boleh, 2009) It is strange for whatever people to argue on the 1 Malaysia slogan by giving nonsense concern that Malays going to lost the privilege rights in our proclaim motherland. It is also express that all this controversy is created by the opposition parties that require to bring down the government (1 Malaysia Untuk Semua, 2009).They use this slogan as a dense weapon to influence people mind close the trick behind this slogan. The impartiality is how Malays can lose th eir privilege and specialties if DAP own self which have a raise with PAS and Parti Keadilan Rakyat totally accepting the Perlembagaan 1957 that had guaranteed all the special privilege rights of the Malays? (1 Malaysia Untuk Semua, 2009) Madam Rafini express it all depend on the Malaysian how they interpret this concept, if they accepting it positively, then it will be something skillful. Mentality of our people plays a bounteous role in this issue.She also say that the government cannot make a decision for the Malaysian, but Malaysian itself have to make up on their own which one is right and which one is wrong (Rafini Othman, personal communication, 16th September 2009) For the media, they can only pass around and spread the virtue idea of 1 Malaysia by using the fair they have like television system, radio and intelligence informationpaper. Madam Rafini also giving her suggestion to invite the mis definition to some people by inviting some one that understands this concept very surfacely, such as the minister to giving a talk or explanation close to the truth of 1 Malaysia. Rafini Othman, personal communication 16th September 2009) The opposition parties also accused that it is just a ratty slogan use by the government to trick people and they equable pauperism to play with sensitive issue such as races to weaken the government. But, our people now are very keen and they can think on their own what the best is. The media also playing part by spreading the truth well-nigh this concept and explaining clearly to the Malaysian that 1 Malaysia is truly means no one in the country will be sidelined but affirmative action policies will continue.Role Of The Media To groom People About 1 Malaysia Since 1 Malaysia concept has been introduced by the blooming minister, there are a mess hall of opinions and phase of views from people. We can see that different people have a different rendition close to this 1 Malaysia concept, some agree and s ome not. This concept has its own pro and cons. So, what the media can do to enlighten the public close to the truth of this concept? According to Madam Rafini, the broadcast journalist in Radio Television Malaysia (RTM), media plays a very important part in educating the public well-nigh this effectual idea.As a journalist, she said she can write and produce some opinion pieces about(predicate) 1 Malaysia concept and it can be read by the public. The media need to broadcast more news that related to 1 Malaysia. They need to deliver something positive and accurate to us. (Rafini Othman, personal communication, 16th September 2009) Besides that, the media can also broadcasting some talk render, for usage with the minister with the purpose to explain deeper about this concept. She add that RTM already have this kind of program called Bersama Menteri and they also have a new program called Bicara Siswa.This talk exhibit invited some young generation and interpretive program fro m high education institution in Malaysia to talk about honest issue inside this country (Rafini Othman, personal communication, 16th September 2009). So, in this way we can get comments and interpretation from the young perspective. In addition, Madam Rafini also said that advertizing can be a very effective sensitive to promote this concept (Rafini Othman, personal communication, 16th September 2009).Nowadays, we can see a lot of 1 Malaysia advertizement had been started to publish in the public area such as on the advertisement board at the highway, omnibus station, newspapers and others. Advertisement is a very competent way to turn people. The advertisement showed in the television is the best method to persuade people. Some television commercial that shows the unity of all races in Malaysia can help people to understand clearer about this concept. This creative thinking weapon can plant steady-going moral values to the Malaysian. Our youth is the succeeding(prenominal) generation that will inherit this country.So, they are one of the main targets to practice this concept in their life. But, it is not an easy parentage to root for the interest of the youngster. That is why the media has come up with one initiative to attract the youngster by creating 1 Malaysia call options. just now, there are some versions of 1 Malaysia songs that has been listened by the public. Most of this song was interpret by popular artist that our youth admired of. As a result, it is hope that our young generation will be attracted and understand deeper about the exact meaning of 1 Malaysia. 1 Malaysia Acceptance towards order of magnitude and EducationIn terms of the acceptance of people of Malaysia regarding the concept of 1 Malaysia, our former prime minister, Tun Dr Mahathir in person told his opinion that nearly 40 per centum of Malaysian people however do not know and understand about the concept of 1 Malaysia. He feels that 1 Malaysia is more to political s logan quite than managing the aspirations of different races. He personally still does not see our different races community adapt this concept to their routine life A recent survey by Merdeka Centre also showed that 78 per cent were aware of the concept but 39 per cent still did not know what it means. Is 1 Malaysia Just The New Malaysia Boleh, 2009) We ask Madam Rafini about the big purge that journalist and the media plays in shaping Malaysians minded and how exactly the media helps our government to send this gist clearly to Malaysian people. She admit that in Malaysia, the media is the biggest sensitive in giving any important message or introduce a new aspirations concept towards Malaysian people, she add that media will interprets the concept in a unbiased way or subliminal way.She said that the most common way in media is by using the garland of advertisement and message through the various medium like radio, internet, and most commonly television. (Rafini Othman, per sonal communication 16th September 2009). We can see when a new concept is be introduce, there will be a new advertisement that will be shown in the television to show our people about the reality of the new concept and how it is really connected with our day-to-day life. Most of the concept that are being introduce in Malaysia, it will constantly something that have a powerful connection in our daily life and the conformity of our country.She said that there were many advertisements that were shown public in the media especially in television regarding this concept. There is also advertisement that was created in more subliminal slipway. This is one of the effective ways to make our people infer and think for a while about what is the concept is all about. The process also takes the whole of media team to adapt the new concept so that they can connect it in the variety of programmes that is shown in the media. In other aspect, the media is the biggest medium to spread the n ew concept by introducing the concept more in the media.We can see that now every single thing in the media at least will be connected to the concept starts from news transmit until other programs. Madam Rafinni said we as a media will always try to produce a unspoilt abrase but the entire acceptance depends on our Malaysian people themselves. The media is just the medium to interpret a very just concept that is suitable to our country. One utilization that we can take is when the media produce a competitor to everyone to create a song that represent one Malaysia. This shows how the media is serious to market the concept. Rafini Othman, personal communication, 16th September 2009) In other aspect, some Malaysian thinks that 1 Malaysia is just a political gimmick. We ask Madam Rafini if the concept will still be seen as a gimmick or it will give some affect towards Malaysian. In this case, she said that possibly the gimmick term came from other people or other parties that no t concord with our government. Realistically, 1 Malaysia is still a new strong concept that has been produce by our new prime minister. She said it all depends on the people themselves on how they command to accept the concept.If they are a smart person, why we want to condemn a good and relevant concept? (Rafini Othman, personal communication,16th September 2009) Madam Rafini personally feels that most of our Malaysian people are acquire used to the concept quite than take it just as a gimmick. The concept will leave a permanent impact to Malaysian if it flows well towards our community. The media will always help in determination a person that specialist in this kind of concept to provide good information to publics. (Rafini Othman, personal communication, 16th September 2009)In terms of academic, International Trade and fabrication Deputy Minister Datuk Mukhriz Mahathir said that through this concept, multiracial students could mingle and interact more effectively. He sugge sts that it can be done by making Bahasa Malaysia, Mandarin, and Tamil as elective subject (Single Stream domesticate Can Make 1 Malaysia a Success, 2009). We ask Madam Rafini if the concept could be accept by our younger generations and how it could bring our younger generations together? She said that in term of education process, it is more to long term planning and it all depends on how it will be execute.If they are serious to execute it in our education system, we have to start from the roots. Start from pre educate to secondary school and our primary school. It will late educate our younger generations towards the real 1 Malaysia (Rafini Othman, personal communication, 16th September 2009). Our younger generations have to be smart. The concept is being introduced for a good reason to help our unity and to develop our country. So it all depend on the way is it carry out and our younger generations have to be positive in accepting it. ConclusionThe frank fact is that Mala ysia has been exposed to several slogans from the time Dr Mahathir was prime minister in 1981. severally time, a slogan or concept has been introduced Malaysians have greeted it with optimism, hoping that it would signal a new dawn, a better Malaysia. 1 Malaysia is an intelligent idea that has been created by Malaysian Prime Minister, Datuk Seri Najib Tun Razak. It had brought so many opinions and interpretations in variety of perspectives. One thing for sure, this latest slogan is going to provoke some defiances but, it is also going to be a medium that will rouses people to a great unity in Malaysia. 1Malaysia People First, Performance Now is expected to generate a definitive transformation towards an advanced Malaysian nation, underpinned by a firmly united people, and esteemed by the world. This was a reflection of the governments intention to have more effective and meaningful achievement as demanded by the people. Thus, lead to the betterment of the Malaysian peoples standard of living in acceptance of 1 Malaysia. It is also clearly distinct from the oppositions concept of Malaysian Malaysia. 1Malaysia does not deviate from the spirit of our Federal Constitution as the law of the state, written or implied.In fact, the 1Malaysia concept remains faithful to the core provisions within the Federal Constitution. Therefore, no one should fear or cast aspersions that the concept the concept will deviate from what has been concord upon by our founding fathers. When 1 Malaysia has been recognised, a lot of issues arise against this slogan. There are some people has misinterpret this slogan claiming that 1 Malaysia slogan mirrored the Malaysian Malaysia concept. Besides that, it is also said that this slogan is just a political gimmick that will erode the special privilege of Malays.The government also have to face the defying created by the opposition parties that accused 1 Malaysia concept is just a cheap slogan that will bring more disability to the people. Although, there are a lot of issues that against the concept, its all depend on the individual acceptance viewpoint of this concept. It begin from perception of people how they think it is, either its good or bad concept. But, our prime minister has given his explanation about the truth idea of this concept to clear all the misinterpretation.But, the truth is 1 Malaysia is actually means no one in the country will be sidelined but affirmative action policies will continue. When lecture about 1 Malaysia, role of the media is very important in spreading the truth idea of this concept. From this research, we found out that media can help to educate people about 1 Malaysia by writing and make some article and broadcasting more news that related to 1 Malaysia. In addition, the media can also inviting the minister to explain about this concept in a talk show to ensure the complete clarification is given.Moreover, advertisement and song of 1 Malaysia is believed can attract younger gener ation to practise this concept in their daily life. However, no matter how much initiative done by the media to educate people, its all depend on their self because for sure, different people have their own interpretation about 1 Malaysia. In other expect, some Malaysian feels that 1 Malaysian is just political gimmick rather than something that will give some impact towards our society. From our interviewed, we can conclude that the gimmick terms may come from other political parties and some organizations that not really agreed with our government.Actually, the percentages of people that have the bad perceptions are not that much. Most of our Malaysian people are getting used to the concept rather than take it just as a gimmick. The media will always help in finding a person that specialist in this kind of concept to provide good information to publics and produce a programme that talks about this concept in more clear and specific ways. In the aspect of educations, the suggestion s that Datuk Mukhriz Mahathir do about making Bahasa Malaysia, Mandarin, and Tamil as elective subject is a good move if we see it from long term planning.If we want to be serious about it, we have to take the first move from the roots, starting from pre school to secondary school and our primary school. It will slowly educate our younger generations towards the real 1 Malaysia. It all depends on the younger generations them selves. The process of education that will be executed in schools will play big rolls in shaping younger generations perceptions, if this concept continue for a long time, our generations will be ready to accept this concept beginning from the roots and will make up a good generations.In conclusion towards the acceptance of 1 Malaysia within our society, the real situations in our societies are not really bad. charge though our prime minister said that nearly 40 percent of Malaysia still does not know what 1 Malaysia means and he feels that it is more to poli tical slogan rather than a real concept. Because in Malaysian media plays the biggest roles, we discovered that media always try to find the best solution to provide the best information and try to make our people give a good perceptions towards the concept. Media used lots of medium like radio, internet, and most commonly television.One of the common ways is by using the advertisement gain a variety of information programme. another(prenominal) example is when the media produce a competition for everyone to create 1 Malaysian song. When we can see that now every single thing in the media at least will be connected to the concept starts from news telecast until other programs. Madam Rafini said we as a media will always try to produce a good massage but the entire acceptance depends on our Malaysian people themselves. The media is just the medium to interpret a very good concept.